19 min listen
AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
ratings:
Length:
30 minutes
Released:
Feb 2, 2019
Format:
Podcast episode
Description
This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump.
The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it.
The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead.
Get all our podcasts at adbadger.com/podcasts
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Send in a voice message: https://anchor.fm/theppcden/message
The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it.
The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead.
Get all our podcasts at adbadger.com/podcasts
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Feb 2, 2019
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery