Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all.
This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos.
We’ll see you in The Badger Den!
Highlights:

0:00 Intro - Prosper
2:10 Tacos giveaway (no, really)
4:47 Optimizing for Total ACOS
7:04 How to determine Total ACOS
10:10 What influences Total ACOS?
13:30 Poor strategies that brands implement to lower Total ACOS
16:27 Why brands need to consider micro-level
20:30 Product ad reports for sponsored brands?
21:12 What’s brand halo?
23:10 Why don’t brands ask for Total ACOS per product?
25:40 How to lower Total ACOS with only PPC
31:00 Why to separate different Amazon goals
32:34 Why to lower budget, but not bid
36:40 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links

BetterAMS
Prosper Show
Total ACOS Trinity
Your Guide to Amazon Advertising Strategy
Lowering CPCs in 2021; The PPC Den Podcast series, PPC Boosters
Live Show on Marketing during Covid-19
Another Destaney episode, What are Dayparting and Weekparting in Amazon PPC?
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All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon from BetterAMS
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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