Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.

We’ll see you in The PPC Den!

? Highlights ​​
0:00 - Introduction
2:19 - 2024's balance and marketing myopia?
7:38 - Now harder for solo Amazon sellers?
11:40 - Focus on financial literacy
17:01 - Michael's view: Amazon ad forecast for brands
20:00 - Steps for better Amazon performance
23:44 - Should advance Amazon entrepreneurs improve skills?
28:17 - Back to basics
32:35 - SOP issues
37:48 - Destaney's book recommendation

? Resources & Links

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

How Should I Analyze My Data for my Amazon PPC Campaign?

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making

How Can I Reach My Full Potential In The Amazon PPC Space?

What Amazon PPC Updates Do You Need for 2024?

Are We Still In The Golden Age of Amazon PPC?

?



Book a call to discuss your Amazon PPC strategy 

? Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

Join our next Amazon PPC webinar ? ?

Subscribe to our newsletter

Look through all our show notes


-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

---

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message