19 min listen
AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)
AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)
ratings:
Length:
25 minutes
Released:
Mar 20, 2019
Format:
Podcast episode
Description
In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it's the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing your PPC traffic is in understanding how much of your business is comprised of PPC. Typically, PPC traffic will account for between ~30-40% of an Amazon seller's revenue, so if you're below this level (or you don't know your ratio of paid:organic), there's a good chance you'll get a lot of value from this episode. See you in The Badger Den!
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Send in a voice message: https://anchor.fm/theppcden/message
Released:
Mar 20, 2019
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery