In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns. 
Tune in and make the most out of Amazon’s new update! 
We’ll see you in The PPC Den! 

? Highlights

00:00 Broad match update 
01:15 Intro 
03:53 Effect of the update on sponsored products 
05:54 Changes to broad match keywords 
09:10 Breakdown of match types 
11:06 Modified broad match and negative keywords 
14:19 New broad match for sponsored products 
16:31 Benefits of using broad match keywords 
21:09 How to optimize broad match keywords 
25:02 How to strategize targeting keywords with broad match 
26:26 Summary: broad and modified broad on sponsored products 
27:59 Outro 
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

? Resources & Links 
-- Is Exact Match Always Best? https://www.adbadger.com/blog/ppc-den-podcast-ep-117-is-exact-match-always-best/ 
-- How Amazon PPC Handles Misspelled Words | Ad Badger https://www.adbadger.com/blog/amazon-ppc-education/how-amazon-ppc-handles-misspelled-words/ RPSB: Still 
-- The Best Keyword Research Strategy? https://www.adbadger.com/blog/rpsb-still-the-best-keyword-research-strategy/ 
-- What Are Amazon PPC Negative Keywords? The Complete Guide (2022 update) https://www.adbadger.com/blog/negative-keywords-amazon-ppc/ 
-- The Amazon PPC Exact Match Conspiracy | Ad Badger https://www.adbadger.com/blog/the-amazon-ppc-broad-exact-match-conspiracy/ 
-- What To Do About Low Click – Low Sale Keywords https://www.adbadger.com/blog/ppc-den-podcast-135-what-to-do-about-low-click-low-sale-keywords/ 
-- How to Choose a Keyword Match Type on Amazon | Ad Badger https://www.adbadger.com/blog/amazon-keyword-match-types/ 
-- The Best Amazon PPC Keyword Research Method | Ad Badger https://www.adbadger.com/blog/amazon-ppc-keyword-research/#more-1436 

? 
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 
Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
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Host and Executive Producer: Michael Erickson Facchin 
Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager 
Senior Producer: Nancy Lili Gonzalez 
Podcast Coordinator: Myreen Garcia Sejalbo 
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto


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