19 min listen
AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters
AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters
ratings:
Length:
29 minutes
Released:
Jul 31, 2019
Format:
Podcast episode
Description
On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den!
Show Highlights:
1:47 An introduction to Kiri Masters
4:43 Overview of Amazon Ads and Amazon DSP
9:30 A quick rundown of Amazon Ad product definitions
10:56 Amazon Display Ads
15:30 How to manage Sponsored Products and DSP
17:48 Some use cases for DSP: Targeting and Placements
20:45 The purchase side of DSP
25:07 The silver lining to DSP
26:29 How large companies use DSP
27:55 How to allocate your advertising budget
28:20 Closing
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Send in a voice message: https://anchor.fm/theppcden/message
Show Highlights:
1:47 An introduction to Kiri Masters
4:43 Overview of Amazon Ads and Amazon DSP
9:30 A quick rundown of Amazon Ad product definitions
10:56 Amazon Display Ads
15:30 How to manage Sponsored Products and DSP
17:48 Some use cases for DSP: Targeting and Placements
20:45 The purchase side of DSP
25:07 The silver lining to DSP
26:29 How large companies use DSP
27:55 How to allocate your advertising budget
28:20 Closing
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Jul 31, 2019
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery