Our guest today was Mark Evans. Mark is a Fractional CMO and strategic marketing advisor (B2B SaaS) specializing in demand gen, positioning, messaging, and content-driven marketing, a podcaster, and ex-journalist.

As a fractional CMO, strategic advisor, and coach/mentor, he works with clients to build a marketing "engine that generates consistent leads.

His expertise includes:
✶ Strategic positioning to tell the world what you do, who you serve, and how you're unique.
✶ Strategic plans to focus on marketing that makes sense.
✶ Overseeing tactical execution and creating systems to efficiently run the machine.

We talked about a bunch of stuff, and here they are:
00.00 Intro
05.16 How has Covid-19 changed the B2B landscape
09.56 Marketing has a key role in content distribution
18.20 Reasons for starting the Marketing Spark podcast
24.05 What are the first things to do when clients approach you
29.28 Get to know your customers (importance of customer insights)
35.20 Marketing needs to be a part of the decision-making process
37.06 How to align marketing and sales goals
43.35 How to choose the marketing consultant that fits your needs
48.39 How to reach out and connect with people on LinkedIn
56.51 A message for the Funky Marketing Show audience
1.00.29 Outro

Connect with Mark and find more information about what he does using the links below:
https://www.linkedin.com/in/markev/
https://www.marketingspark.co/
https://www.marketingspark.co/podcasts/