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Zineb Layachi: How to do great customer research and find your audience?

Zineb Layachi: How to do great customer research and find your audience?

FromFunky Marketing: Bold Strategies for B2B Growth and Revenue


Zineb Layachi: How to do great customer research and find your audience?

FromFunky Marketing: Bold Strategies for B2B Growth and Revenue

ratings:
Length:
57 minutes
Released:
Oct 26, 2020
Format:
Podcast episode

Description

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  It is organized by Funky Marketing (https://funkymarketing.net/). 
Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing.   
In this episode, our guest was Zineb Layachi. (https://www.linkedin.com/in/zineblayachi/). 
Currently based in Barcelona, she is an active player in the startup ecosystem as a marketing strategy consultant and mentor to B2B early-stage startups. As co-founder and cohost of PitchSLAP, she makes founders pitch ready by getting them out of their own heads.   
You can find out more about what Zineb does on the link https://www.lessimoreyou.com/.  
Oh my, we talked about so many things. Expect a conversation around topics such as: 
Why be on LinkedIn?
How to measure demand?
Pitching
Finding your Audience
Moving from corporate to freelance  

Enjoy the conversation!
Released:
Oct 26, 2020
Format:
Podcast episode

Titles in the series (100)

If you're looking for bold strategies for B2B growth and revenue, look no further than Funky Marketing. I'm Nemanja, a LinkedIn Rising Star of Marketing, and I'm here to show you how to win it all. With my help, B2B companies can drive their business forward with better positioning, planning, and execution – all with a bit of funk! Tune into Funky Marketing and let's get your business growing. It's time to own the game!