Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector! ?

In this eye-opening discussion, Robert, an expert in clean tech and renewable energy, unveils the secrets to growing revenue in this rapidly evolving industry. He shares his journey from banking and finance to founding a consultancy and agency, specializing in visual storytelling within the niche of clean tech.

What makes this episode a must-listen? It's the blend of technical know-how and the art of storytelling that Robert brings to the table. We delve into the nuances of digital transformation, where it's not just about software, but a holistic approach encompassing customer support, operational efficiency, and much more.

The key takeaway?

The intricate balance between technical understanding and artistic presentation. Robert's experiences in transforming complex technical details into compelling stories is a lesson in effective communication and branding.

This is vital in an industry where making an impact isn’t just about the technology, but how you narrate its story.

But there’s more—we discuss the importance of vertical positioning in marketing, a strategy that Robert swears by. This approach simplifies marketing, selling, and fulfilling your value proposition.

It's about carving a unique space in the market and owning it!

What sets this episode apart is the real-world examples and data that Robert shares, providing tangible strategies to apply in your business or career.

So, if you're keen on understanding the intersection of technology, finance, and marketing in the renewable energy sector, this episode is your gateway to a wealth of knowledge.

Timestamps:
0:00 - Intro
0:14 - Clean tech and renewable energy SEO growth strategies
3:31 - Entrepreneurship, marketing, and storytelling in the energy industry
9:04 - Marketing strategy and vertical positioning in consultancy
14:33 - Business models and cash flow in the energy industry
21:43 - Product market fit and pricing strategy
27:12 - Customer insights and product development in the clean tech industry
34:57 - Leveraging LinkedIn for business growth and customer insights
44:36 - Design, storytelling, and interdisciplinary approaches

Follow Robert using these links:
Crest Creative: https://www.youtube.com/@crestcreative649

LinkedIn: https://www.linkedin.com/in/robertwcross/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

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