My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she’s growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM.

If you’re on a senior leadership team, you have a ton of expertise.

The issue? It’s behind doors. A bigger issue?

You’re missing out on opportunities.

Opportunities like VCs investing in you, PE firms backing you, customers choosing you, and talent flocking to you

So when you are:

- Attracting talent
- Preparing to IPO
- Scaling the business
- Looking to raise funding
- Working on an acquisition

You realize:

- Your LinkedIn doesn’t match your company
- You rely on press & traditional PR to share news
- Your circle of influence is smaller than you thought

Instead, you could invest in elevating your entire team’s online presence through PERSONAL BRANDING.

Transforming knowledge into action – that's the essence of true learning. We dive into the realm of personal branding and its impact on B2B success. You won't believe the insights we uncovered!

In this insightful conversation with Belena Wagaw, we explored the pivotal role of personal branding in elevating a company's presence in the B2B arena. The episode is packed with real-world examples and actionable strategies that showcase how personal branding is not just a buzzword, but a critical tool for driving business growth and visibility.

? The Power of Storytelling in B2B

We delved into the art of storytelling and how it can humanize a brand, making it more relatable and engaging to its audience. The discussion reveals how stories, when intertwined with business goals and customer pain points, create a compelling narrative that resonates deeply with the audience.

? Leveraging LinkedIn for Brand Growth

LinkedIn emerges as a powerful platform for personal branding, especially in the B2B sector. The episode highlights strategies for effectively using LinkedIn to not only showcase expertise but also to build and nurture valuable professional relationships.

? Real Outcomes and Transformative Effects

Hear firsthand accounts of how strategic personal branding has led to significant business outcomes, including increased visibility, higher engagement rates, and tangible impacts on sales and growth.

✨ Conclusion: A Must-Listen for B2B Leaders

If you're a B2B leader, entrepreneur, or marketer striving to amplify your brand's impact, this episode is a goldmine of insights and practical advice. Don't miss out on learning from one of the best in the industry!

00:00 - Intro
0:15 - Raising company valuation through personal branding for SAS founders
3:50 - strategies and visibility
5:50 - Personal branding for entrepreneurs and founders
12:15 - Marketing strategies and content creation for businesses
18:04 - Company culture and talent attraction
20:43 - Personal branding for founders and sales teams on LinkedIn
26:04 - Content marketing strategies and video production
32:14 - Using storytelling in content creation for founders
34:48 - Merging founders' personal brands with company messaging
40:18 - Company culture, LinkedIn, and entrepreneurship
46:47 - Publishing and marketing for founders

Follow Belen using these links:
LinkedIn: https://www.linkedin.com/in/belenwagaw/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

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