Ivan and Nemanja went deep and talked about differentiation using examples from our own company - Funky Marketing.
In this episode, we talked about the current situation, where there's sameness everywhere, and why it's important to differentiate.
Ivan talked about 5 layers of differentiation: basic, false, conventional, unconventional, elite/personalized.
Then they got deeper and explained step by step how did they differentiate Funky Marketing from the start and why they're differentiating now, again.
They shared insights on the way they're doing it and why exactly like that, and also announced what's coming.