Matthew Sciannella, Thinker & Strategy Director at Gorilla 76, is joining me to talk about the way Industrial Companies can modernize their Marketing Strategy
Matt is a guy who just loves marketing. After spending 7 years doing Comms for construction and AE companies, he made the jump into marketing and just exploded with ideas, excitement, and results. The profession just speaks right at him from the creative, organizational, and business standpoint.
He works with companies and fellow marketers in the industrial and manufacturing space looking to jump start and modernize their operation -- away from print ads, field marketing, and hard collateral into content, demand gen, multimedia, and social media. 
He’s a firm believer that small teams and one-person shows can bootstrap it and get results that earn trust and revenue.
Topics we covered:
There is such a huge gap between the way he sees SaaS and eCommerce companies do their marketing and the way he sees those in the industrial and manufacturing space and he knows he can help close the gap.
Most executives don't have the patience for an organic content strategy to take hold.
They pull the plug on a podcast or a LinkedIn thought leadership program or an attempt to create e community after 90 days because they haven't gone viral or are not seeing lead gen or getting MQL goals.
Google Ads and LinkedIn Ads - what works for industrial companies?
Most people market to their audience in a way they would never allow to work on them. In fact, they would flat reject it and never consider that company. So why do they convince themselves if they do it, it will be different?
Connect with Matthew:
https://www.linkedin.com/in/matthewsciannella/
https://twitter.com/Matt_Sciannella
https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151