Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence.Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels.Takeaways Programmatic advertising has been growing exponentially since the pandemic. With many companies now joining forces under programmatic, the question becomes: will smaller businesses become overlooked?The Out-of-Home industry struggles with sticking to a measurement. While the industry as a whole is trying to gain market share, it is important to have tangible and sustainable analytics.Out-of-home is the only traditional ad format that has continued to grow. There is a dramatic opportunity for the industry to grow by utilizing digital assets and educating marketers on how to use out-of-home.Foster proactive collaboration through an open line of communication between the client, agency, and vendors.Social media is a great way to promote your business whether it is out-of-home or not. It provides a professional appearance and curbside appeal for the company.LinksLinkedIn: https://www.linkedin.com/in/michael-palatnek-058b7b6/Email: michael@phoenixsocial.coCompany: https://www.phoenixsocial.coSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/