Today's guest is Gideon Adey.Gideon is the CEO of Gurooh, a premier, London-based Out of Home consultancy rooted in transparency and expertise.Gideon has the thoroughbred race horse equivalent of an Out of Home pedigree, spending time with powerhouses like JCDecaux, Clear Channel, and Kinetic Worldwide.When he is not busy consulting brands on how to grow, through the power of OOH, he also serves as the Client Services Director for UniLED Solutions LTD - the UK’s leading digital signage specialists. As if that wasn't enough, Gideon also serves as Client Services Director for Ipsos MORI, a group of "passionately curious experts" furiously working to "provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People".Gideon is a great follow on LinkedIn and I encourage you to connect with him at...https://www.linkedin.com/in/gideon-adey-47a98623/And to support the show, and get your VERY OWN swag, vist...oohswag.com and don't forget to use promo code INSIDER for 10% off your first order.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/