In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand.Key Moments:[00:06:05] Licensing logistics and loopholes - how to create opportunity[00:09:10] Overlooked opportunities in the industry[00:14:41] The internet loves Nonna[00:19:14] Italian-American culture and authenticity as a brand[00:25:11] Introducing unique wines and grapes[00:29:44] The untapped beauty of Northern ItalyLove OOH? Love wine?Get 20% off at Viniamo.co by using promo code OOH20Because of state laws, Viniamo is only able to ship to PA, NY, FL, Washington DC, and CA.Don't live in one of those states? I bet a colleague or client does!Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20% Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/