11 min listen
Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV
FromOOH Insider
Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV
FromOOH Insider
ratings:
Length:
29 minutes
Released:
Sep 5, 2023
Format:
Podcast episode
Description
Retail Media MasterclassLearn about in-store networks and how to maximize return on ad spend. Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:1. What it means to scale as a modern media company2. How to unlock distribution with focus3. And dive deep on why Retail Media Networks (RMNs) are so hotGet in touch with Mike at mike@grocerytv.comHighlights and Key Concepts:The Power of Having Systems and a Defined Product:Leveraging Distribution for Scaling:The Current Wave of Innovation in Retail Media:Challenges and Opportunities in Adoption:Key Moments00:08:14 Focus and sacrifice drive success.00:17:03 Retail media is rapidly growing.00:19:20 Retail media networks are evolving.00:27:02 In-store media is evolving.00:29:33 Retail media can drive performance.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/
Released:
Sep 5, 2023
Format:
Podcast episode
Titles in the series (100)
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