Tom, Ralph and Landon dive deep into the importance of brand awareness and conversion lift studies in marketing. We discuss how creating brand awareness content opens up new audiences and lays the foundation for future conversions. Conversion lift studies provide valuable signals that guide us in the right direction. We explore real case studies that demonstrate how these strategies can change the trajectory of a business. We also emphasize the significance of branding even after someone converts, as it keeps you top of mind and builds authority. Join us as we uncover the power of branding, the role of content in the customer journey, and the long-term benefits of brand building. Chapters:00:00:00 Applauding the Success of User Acquisition Techniques00:05:16 Incorporating the "Wayne Gretzky" Analogy in Strategic Business Planning00:10:28 Sustainable Business Development through Long-term Branding Strategies00:16:09 Carving out a Unique Brand Identity for Distinct Market Positioning00:18:02 Broadening Market Penetration with Long-Term Marketing Tactics00:22:14 Significance of Content Creation for Audience Expansion00:23:44 Redefining Metrics: The Transition to Cost-Per-Content00:28:38 Crafting Digital Marketing Strategies: Balancing Product Focus and Audience Targeting00:34:41 Reverse-Engineering Audience Capture with Effective Lead Magnets00:36:20 Letting Consumer Engagement Shape Your Content Strategy00:40:13 Harnessing Algorithmic Tools for Effective Media Buying and Conversion Optimization00:44:38 Celebrating Successes: Reflecting on Advantage Plus Campaign Outcomes00:47:46 Navigating Client Expectations and Overcoming Associated Challenges00:56:39 Utilizing Influencer Marketing for Comprehensive Funnel Advertising00:57:55 Case Study Insights: Immediate Impact of Sales Activation and Scale Limitations in Business OptimizationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!