54 min listen
[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck
[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck
ratings:
Length:
45 minutes
Released:
May 12, 2023
Format:
Podcast episode
Description
In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns.In This Episode, You'll Learn:00:00:00 Unlocking the Value of Domain Names00:02:56 Offline Conversions and Direct Response Campaigns: Key Considerations00:06:18 Optimizing Ads for Sales: A High-Level Perspective00:07:27 Adding Value and Effective Calls to Action in Ads00:11:23 Powerful Hooks: Captivating Audiences with Advertisements00:13:46 Leveraging YouTube Ads for Facebook Advertising Challenges00:17:24 Success Stories and Strategies: The Snatch Ad Approach00:20:36 Consulting for Effective Ad Campaign Management00:21:41 YouTube Ads vs. Facebook Ads: Unveiling the Power of Audio and Video00:26:02 The Omnipresence of Retargeting: A Popcorn Analogy00:30:55 Surprising Success: Pinterest Advertising for Business00:34:33 Spotlight Ad: Cost-Effective Booking Call Strategies00:36:56 Digital Advertising Strategies: From YouTube to Complimentary Calls00:37:59 Budget Recommendations for Effective Retargeting Ads00:39:02 Scaling Marketing Results: Expert Tips for SuccessTool Mentioned:AdOutreachKeyword SearchEpisode 484: The Shocking Blog SOP Guaranteed To 40X Your TrafficThe Apple iCarWhy YouTube Ads BEAT Facebook Ads Every TimeAleric Heck on YouTubeAleric Heck on LinkedInLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for...
Released:
May 12, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 205: The Secret to Hooking the Right Customer: This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the most important—yet forgotten—elements of a Facebook ad is... by Perpetual Traffic