In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.In This Episode, You'll Learn:00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet00:10:08 Lessons on Twitter Growth and Effective Thread Writing00:13:08 Case Study Provides Quick and Valuable Insights00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot00:17:20 Customer Acquisition Model Tailored for Law Firms00:20:52 Tracking and Targeted Leads in Law Firm Marketing00:24:19 Leveraging Social Media for Law Firm Marketing00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements00:32:30 Setting Up Proper Conversion Tracking in the Services Industry00:40:19 Tracking Data Points to Maximize Results00:41:39 Assessing Viability of Accident Cases for Law Firms00:46:19 Scaling Online with Offline Conversion TrackingLINKS AND RESOURCES:Tier 11 JobsTiereleven CaampAadit Sheth on TwitterPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link