Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking. Chapters:00:00:00 Challenges in Valuing Digital Assets00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape00:15:29 A Deep Dive: The Importance of a Clear Growth Engine00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand00:30:59 Establishing Value in a Dynamic Digital Market00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital MarketingLINKS AND RESOURCES:Ultimate Guide to Digital MarketingGet ScalableTraffic & Conversion SummitEpisode 280: How To Create Your Predictable Selling System With Ryan DeissTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Download CaAMPTier 11 CaAMP Schedule a Call