Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit. Chapters:00:00:00 Effective Ad Scaling: Strategies that Deliver Results00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions00:21:54 Digital Marketer's Edge: Certified Partner Program for Scalable Marketing Solutions00:25:10 Marketing Through the Ages: Timeless Principles Amid Rapid Evolution00:28:44 Holistic Approach: Owning the Entire Customer Journey for Agency Triumph00:30:30 Agency Success Mantras: Specialization and the Role of Strategic Alliances00:34:00 Spotlight: Ryan Deiss' Expert Insights at the Traffic and Conversion SummitLINKS AND RESOURCES:Ultimate Guide to Digital MarketingGet ScalableTraffic & Conversion SummitEpisode 280: How To Create Your Predictable Selling System With Ryan DeissTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Download CaAMPTier 11 CaAMP Schedule a Call