Tom Meredith and Steve Lyman, VP of Growth at Tier 11, talk about the importance of offering higher prices for better customer service and value in this episode of the Customer Acquisition Show. They delve into the topic of building deeper relationships with customers to help them reach their desired outcome and cover various aspects of sales management, including hiring, understanding customer needs, and creating an effective sales framework. The hosts also discuss the importance of coaching and consulting for business owners looking to scale their sales teams. This episode offers valuable insights for anyone looking to improve their customer acquisition strategies and grow their business.In This Episode, You'll Learn:00:00:00 Sales Evolution: Insights From An Experienced Professional00:02:27 Collaborating with Top Sales Experts to Boost High-Ticket Offer Sales00:06:37 Building Strong Customer Relationships for Long-Term Business Success00:09:59 Unlocking Revenue Growth with Back-End High-Ticket Sales Strategies00:13:21 Streamlining Sales Processes for Maximum Profit and Efficiency00:18:43 Monetizing Back-End Sales with Effective Marketing and Advertising00:20:07 Navigating Competition: Strategies for Business Success00:25:39 Mastering Funnel Management for Optimal Business Success00:32:44 Building Strong Sales Organizations with Effective Marketing and Communication00:35:42 Personalized Training for Second Funnel Methodology for Course Creators00:38:12 Outsourcing: Is Cost Reduction Worth the Sacrifice of Quality?00:42:51 Reverse Engineering Sales Roles for Business Growth00:45:38 Encouraging Business Owners to Master All Aspects of Their Business00:47:30 Ethics in Sales Conversations: Best Practices for Business Owners00:50:31 Communication and Sales Management: Keys to Business Success00:53:36 Building a Strong Sales Culture with Effective LeadershipLinks and Resources:Steve Lyman on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!