Tom and Landon dig into the world of branding, exploring its evolution from the 1960s to the present day. Drawing inspiration from celebrity success stories like Dwayne Johnson and Logan Paul, we uncover the power of brand awareness and its undeniable influence on marketing success. Whether it's the timeless principles of yesteryears or the modern strategies of today, branding remains a pivotal force in the business landscape. Tune in to discover the secrets behind building a brand that resonates and converts in today's saturated market.Chapters:00:00:00 Navigating Branding in Today's Crowded Markets00:03:25 Marketing's Journey: From Traditional Broadcasts to Digital Domination00:06:35 Crafting Effective Customer Dialogues: Merging Immediate Gains with Sustainable Growth00:07:48 Conversion Ad Pitfalls: Debunking the Myth of Spend Equals Success00:12:35 Metrics Unveiled: Crafting Campaigns for Profitable Outcomes00:16:14 Ad Evolution: From Niche Focus to Broad Market Strategies00:21:52 Capitalizing on Viewer Engagement: Measuring Attention to Optimize Performance00:24:39 Branding Mastery: Thriving Amidst Market Saturation00:27:40 Logan Paul's Marketing Genius: Scaling Prime Energy Drink to $100 Million00:32:14 The Rock's Brand Blueprint: Diversifying and Dominating Multiple Arenas00:35:20 Tactical Brilliance: Orchestrating Brand, Activation, and Conversion Synergies00:40:02 Elevating Customer Conversions: The Role of Comprehensive Content in Driving Purchases00:43:42 Theme Power: Boosting Conversions through Cohesive and Captivating ContentLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!