What advertising strategies are working right now in Meta?On today's episode, Tom Meridith talks to two advertising wizards from Tier 11 - Kobi Topaz, the Director of Performance, and Jonathan Floril, one of the company's senior media buyers. The trio introduces a recurring episode where they'll be talking about what's currently working in Meta and all other social advertising platforms.Tune in to hear some of the smartest marketing minds discuss the things that are working on Meta today, how Facebook is trying to counter the recent iOS14 update, and the benefits of multi-channel ad testing.IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction00:24 How to get the most out of Meta's lifetime budget feature 03:07 Running ads without a call to action04:19 Comparing native versus polished ads06:00 The effectiveness of broad versus custom match ads 08:38 What are "instant experience" ads?11:45 Facebook's solution to iOS1414:29 Are Nextdoor ads the best way to gain local customers?19:04 The basics of Pinterest advertising 21:00 Buyer sentiments for Black Friday, Cyber Monday23:36 The right way to use lifestyle images25:40 How to balance your ad budgets28:44 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tom's LinkedInTiereleven.com