Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads more effectively. They suggest that the future of advertising will involve understanding customers and guiding algorithms to steer them in the right direction. The speaker also briefly touches on the recent news about TikTok potentially being banned in the US and how they are introducing search ads. This episode provides valuable insights into the world of digital advertising and how businesses can use it to reach their target audience.In This Episode, You'll Learn:00:00:00 - Introduction to The Customer Acquisition Show Podcast00:03:15 - Learning Periods with Google Ads Interface Changes00:07:16 - Google's AI-generated Copy Headlines Will Change Everything in Advertising00:13:21 - Embracing Algorithmic Change with Performance Max00:18:46 - Going Broad in Google Ads: A Strategy for Conversion00:20:52 - Trusting Machines and Having a Comprehensive Google Ads Strategy00:24:39 - Local Campaigns vs. Google Ads: Understanding Differences and Limitations00:26:46 - Google's Ecom Advertising Strategy: Utilizing YouTube, Display, and Out of Home Placements00:29:46 - Maximizing Campaign Budgets with Targeting Specifics00:33:22 - Google Discusses Location Targeting and Invites Questions00:35:12 - The Future of Keywords: They Will Become Signals00:38:16 - The Future of Search Engines: Incorporating AI Chat and Ads00:40:04 - Search Engines vs. AI Chat: When to Use Which for Shopping Needs00:42:04 - Importance of SEO for Capturing Customers in the Research Phase00:45:02 - TikTok Faces Possible Ban in the US, Introduces Search AdsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!