Are you a growing business looking to unlock your online potential?On today's episode, Tom Meridith talks to Olha Olashyn, the Lead of Cornerstone Division at Tier 11. Cornerstone is Tier 11's solution for growing brands ready to dip their toes into paid customer acquisition. As Olha explains, every offer you put out has to bring value. It doesn't matter what you sell or what channels you use; if your offer does not have some sort of value in it, it's just a waste of time. Tune in to hear Olha share how they typically help their clients grow, some of the case studies that show the efficacy of their work, and how small businesses can scale their ad spend without breaking the bank.IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction01:08 Olha's journey to Tier 1102:54 Why Olha decided to pursue digital marketing 05:28 Inside Tier 11's newest division - Cornerstone 08:06 Key requirements for media buyers joining Cornerstone 10:56 How to identify best-fit customers13:37 Understanding conversion architecture at Tier 1114:58 Media buying success stories19:32 What to expect after joining Cornerstone21:02 Steps to an effective customer onboarding24:05 Scaling your offers with speed and efficiency 25:32 Why you need to diversify your social media presence29:10 Marketing offers you believe in32:44 What is an offer?33:54 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tom's LinkedInOlha's LinkedInTiereleven.comGet More Info About Cornerstone HERE