The latest episode of The Customer Acquisition Show by Tier 11 offers valuable tips and strategies for creating successful YouTube advertising campaigns. The hosts emphasize the importance of having a strong offer and landing page, effective targeting, and ad structure. They provide tips for engaging video content, addressing audience intent, and incorporating call-to-actions into ads. They also discuss the growing trend of Google's optimized targeting, the challenges of creating a YouTube campaign on Google Ads, and the accessibility of YouTube Shorts and TikTok. The hosts suggest influencer-created content as an effective ad approach. By following these tips, businesses can create successful YouTube advertising campaigns that engage their target audience and drive conversions.In This Episode, You'll Learn:00:00 - Influencer-created content as effective ads02:30 - Fun and informative discussion on YouTube advertising04:29 - Strong offer and funnel crucial for successful advertising07:23 - Understanding audience intent key to successful targeting10:14 - Effective ad structure and demographic targeting important14:04 - Understanding audience intent crucial for migrating to YouTube16:28 - Strong offer and funnel crucial for successful advertising19:09 - Performance Max can appropriate traffic from other campaigns25:03 - YouTube Shorts and TikTok compared for usage and accessibility30:08 - Google's optimized targeting growing trend in advertising32:15 - Effective YouTube ads require a call-to-action and other elements36:25 - Shift content targeting to audience targeting on YouTubeLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!