In this episode of The Customer Acquisition Show, Tom Meredith is joined by Kobi. They delve into the intricacies of digital marketing. They discuss the importance of aligning marketing metrics with business objectives, the role of AI in ad copywriting, and the future of media buying. They also touch on the significance of understanding the customer journey and the need for strategic and creative thinking in marketing. Kobi shares insights on the use of offline conversions and the importance of clear objectives in customer acquisition. Chapters:00:00:00 AI's Expanding Influence in Ad Campaign Optimization00:02:07 Goal-Setting for Success: Harmonizing Metrics with Objectives00:04:22 Decoding Thumb Stop Rate: Enhancing Engagement on Social Media00:07:55 Illuminating the Blind Spot: Transforming Client Onboarding & Tracking00:13:27 Hidden Conversion Rate: Spotlight on Link to Landing Page View00:14:01 Harnessing Metrics: Amplifying Performance & Lifetime Value00:18:27 The Might of Content: Educating, Resolving Objections, & Winning Customers00:21:15 Automation & Short Attention Spans: Their Impact on Advertising00:24:24 Media Buying's Future: The Shift from Tactical to Strategic00:27:23 Creative Revolution with Photoshop & AI: Cost-Effective Avatar Testing00:32:14 Powering Up with Advantage Plus: Winning with Dynamic Copy & Isolated Images!Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!