Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability.Chapters:00:00 - Kickoff: Exploring Advertising in Restricted Categories02:00 - Delving into the Post-Click User Experience04:00 - Expanding the Conversation: Beyond Surface-Level Questions06:00 - The Comprehensive Approach to Advertising08:00 - Strategies for Consistent Marketing Solutions10:00 - Proactive Communication: Alerting Clients to Emerging Issues12:00 - Deep Dive: The Crucial Role of a Marketing Strategist14:00 - Real-World Problem-Solving in Advertising16:00 - Balancing Problem-Solving with Empathy in Client Relations18:00 - The Critical Need for Client Transparency and Openness20:00 - The Art of Hypothesizing and Testing in Marketing22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns24:00 - Navigating the Unpredictability of Marketing Experiments26:00 - Case Study Analysis: Reducing Client CPA28:00 - Maximizing the Power of Digital Marketing Tools30:00 - The Unexpected Impact of Beige Backgrounds in Ads32:00 - Understanding Why Some Marketing Successes Are Unique34:00 - Investigating the Factors Behind Successful Campaigns36:00 - Embracing Continuous Innovation for Enhanced Market VisibilityLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!