Tom and the Tier 11 team dive into the world of customer acquisition and explore strategies to maximize brand visibility and engagement. From leveraging Google, TikTok, and Pinterest to optimizing SEO and Google Shopping, the team share valuable insights on how to create compelling content, build a solid media plan, and drive conversions. Discover the power of AI-driven features and the future of demand generation campaigns. Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to take your business to the next level.Chapters:00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns00:12:38 Crafting Captivating Videos: Leveraging Google's AI Capabilities00:16:51 SEO in Today's Market: Harnessing Google's Advanced AI Tools00:18:53 Media Planning 101: From Idea Generation to Execution00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market00:40:55 Demystifying Google: Understanding New Campaign Management Features00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google CampaignsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!