AI can fundamentally change the way that your business operates. With the right vision and planning, those changes to your business will translate into value for your customers. That's always good for business.  In this episode, we explore how leaders can identify value streams and then use AI to optimize them. First, the panel talks about how companies deliver value and unpack the concept of value streams. Then, Pete speaks with Gregory FCA Public Relations' Greg Matusky about his experience using AI to completely reimagine the way his PR company creates and delivers value. Finally, Courtney and Pete follow-up a bit of news from our first episode and taste test Coca-Cola Y3K - the AI-developed soda. Watch this entire episode on YouTube: https://youtu.be/soLxLBkX64Q. Take your free AI Readiness Assessment at https://knownwell.com/assessment. AI Knowhow is brought to you by the team at Knownwell. Visit www.knownwell.com to discover how they can help you harness the power of AI to boost profitability.