In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics.The tools to identify influencersHow to get big influencers' attentionThe difference between affiliate and ambassador programsWhat are you paying for? Defining influencer deliverables and typical costsCreating a VIP experience for brand ambassadorsTop 3 Most Successful ChannelsOur guest today is Jack Meredith, VP of Marketing at Kettle & Fire, one of the fastest growing brands in the health & wellness consumer goods space. He was employee #1 and played an instrumental role in taking the brand from zero to 8 figures in revenue. Aside from his day job, Jack also consults for DTC brands on all things marketing and growth.Show LinksKettle & FireDovetaleSparktoroMagellan AIdtcplaybooks.com - SOPs, tools, templates, and video trainings made by and for ecommerce pro's. - Use code KURT to get 20% off your order.Tw:@jvmeredithSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.