The greatest problem solvers win the game. Things are always changing in the e-commerce space and we can’t keep on relying on the old practices that we used to. We should always look at the macro-perspective to better solve problems and reach success for our businesses.In this episode, Jordan West and Nigel Thomas, CEO of Alpha Inbound, talk about the things that you need to hear in the e-commerce space right now. Nigel also shares the two metrics to check that will almost guarantee the success of a TikTok ad.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODESharing knowledge and best practices with other people in your space and learning from each other can greatly benefit you and your market. 2022 is brutal but it is also a test to see who the real problem solvers are.Now, you can't rely on just ROAS. To grow the business, you need to focus on how much it costs to acquire a new customer.See your marketing efficiency ratio- that's what puts the power in your hands.If you look at the micro-perspective, you'll see that competition and ad costs are going to get higher and this isn’t going to change. If you can afford to pay three times more to acquire a customer than who you're competing with, you're going to win the game.If you're building a business and a brand, it's not about today but rather what you are building for the future.Going into new markets is extremely powerful with TikTok. The hook rate ratio and retention rate ratio are the two main metrics to focus on with TikTok.Branding is the hidden lever that affects how good your paid media is in the long term. Recommended App:EdgeTaghttps://www.edgetag.io VideoWisehttps://www.videowise.com Recommended Podcast:The Game with Alex Hormozihttps://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112 https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID Today’s Guest:Nigel Thomas is the CEO of Alpha Inbound.Alpha Inbound is a marketing agency that works with 7 and 8-figure DTC brands and helps these brands drive more revenue from paid social.  Connect and learn more about Nigel here: LinkedIn:  https://uk.linkedin.com/in/nigelthomas-ai This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast