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    Ep 50 - Marketing Strategy Part 5: Content Strategy

    Ep 50 - Marketing Strategy Part 5: Content Strategy

    FromSecrets To Scaling Your Ecommerce Brand

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    Ep 50 - Marketing Strategy Part 5: Content Strategy

    FromSecrets To Scaling Your Ecommerce Brand

    ratings:
    Length:
    19 minutes
    Released:
    Mar 10, 2020
    Format:
    Podcast episode

    Description

    In this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy.They talk about why your content should serve a purpose and why you should provide value to your customers. The 5 pillars of content:Pricing and costComparisonsProblemsReviewsBest in classListen to part 4 of our Marketing Strategy series here:https://podcasts.apple.com/ca/podcast/ep-48-marketing-strategy-part-4-customer-personas/id1480733021?i=1000467399394Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
    Released:
    Mar 10, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!