Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them. Listen and learn in this episode!Key takeaways from this episode:Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.Ensure close collaboration with agencies and partners for shared success.Explore licensing deals for business growth and revenue generation.Understand marginal costs and operational readiness for effective business scaling.Adaptability and creativity are essential in marketing strategy due to unpredictable elements.Recommended Tools/App:Klaviyo: https://www.klaviyo.com/ Sendlane: https://www.sendlane.com/ MailChimp: https://mailchimp.com/ Recommended Podcast/Audiobook:Econ Talk: https://russroberts.info/econtalk/ Bill Simmons: https://www.theringer.com/the-bill-simmons-podcastToday’s Guest: Nathan Vazquez, CEO of Pipsticks spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay-at-home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.Connect and learn more about Nathan and Pipsticks:LinkedIn: https://www.linkedin.com/company/pipsticks/Email: nathan@pipsticks.com Website: https://www.pipsticks.com/ This episode’s sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it’s highly-profitable upsell funnels have already made half-a-billion dollars (that’s BILLION with a “B”!) in additional revenue for their users! Don’t miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow