Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Alex Yaseen the Co-Founder and CEO of Parabola. They are a drag-and-drop productivity tool for Shopify brands to automate repetitive and manual tasks. Create your own flows or use their library of customizable, prebuilt components designed for ecommerce operations and marketing teams to pull in data, combine and transform it in bulk, and automatically take action.Parabola can automate any manual task that you usually do in a spreadsheet, including pulling in data from Shopify and other services, all without needing a developer.What You Will Learn TodayThe benefits of automating manual data tasks and reporting and freeing up time for more higher-value initiatives.Combine Shopify data with other data from your business, like Google Analytics or Facebook Ads, to create dynamic analytics reports.Empowering non-technical team members to automate without the need of a developer.Adopting the mindset of improved efficiency. Your time is finite, super precious, and valuable.Links And Resources MentionedParabolaParabola Shopify AppParabola YouTube ChannelPrebuilt Parabola Recipes 20% for 6 months. Mention eCommerce Fastlane - thanks Alex!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.  Hosted on Acast. See acast.com/privacy for more information.