In this first part of this Feature, we interview Nik Hall, Co-Founder of vitafive. Vitafive provides high-quality gummy vitamins in eco-friendly packs that are good for health.   Whether you’re a seasoned entrepreneur or a business major in your third year of college, we talk about the importance of working through failure.  Failure helps to shape the future of your company while building the foundation for you as an entrepreneur to grow.    As Nik references it, failure and success are two very different feelings that are crucial to building a business similar to flying on a plane.    The first year of a start-up brings a lot of turbulence and paranoia of how far you’re going to fall. Although the moment you land on the ground, your “reaction is completely different.” Listen in as we go step by step about how we work through failure.    In Part 1, Nik discusses Nik’s own experience with his college mentor; Creating idea after idea after idea; Working through obstacles; The trial and error of finding a good marketing routine; Nik’s business advice; The ease of Shopify; and much more.   Join us while Ramon Vela interviews Nik for The Story of a Brand, and listen to her share the inside story.   For more on vitafive, visit: https://vitafive.com/     *   This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.     *   This episode is also brought to you by Forum Brands.    Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?   If this sounds like you, you should get to know Forum Brands.   Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses   If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a call.