In this special episode, part 2 of our 2-episode series, we look at large retail and why DTC can’t overlook them anymore. The team from Flybar Inc. walks us through their strategy in landing a large retailer. Saul and his executive team talk about the step-by-step of what to do, what not to do, and all the mistakes that they made along the way to get to where they are today. If you haven’t listened to part 1 yet, go listen to that episode first to hear how this hundred-year-old start-up is making big leaps over the competitions! KEY TAKEAWAYS FROM THIS EPISODEYour retail and eCommerce strategy share many similarities. You need to understand your product, your market, and what it takes to be on the shelf/on people's screens. Your online buying experience is mirrored in your in-person experienceIn retail, your packaging is your SEO.Once a consumer picks up your package, show them the value and show them the need.Find the right rep to help you grow your business in your space. The right rep will build and help you scale your business, not cost you. If you are successful online, one option you can explore is licensing your product to brands that are bigger and more established in the retail space to get your name on the shelf.TODAY’S GUESTFlybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.Connect and learn more about Flybar, Inc. here:Website: https://www.flybar.comLinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply