How does a heritage brand that is over 100 years old cope with the modern world of E-Commerce?In this 1st part of a 2-episode series, the team from Flybar Inc. shares how they worked together using each of their geniuses to synergistically make the almost dying pogo-sticks company to a thriving staple in retail stores and an online sensation. Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEOne of the significant differences between e-commerce and retail is your reviews. An eCommerce review in 2015 can still be valuable in 2021!If you invest in e-commerce today, you’re investing for tomorrow and possibly in 10 years from now.If you have a unique product and people are searching for it, it is much easier to find your website than through specialty retail stores. Do this by establishing your brand.Be where the customer is most comfortable buying from you.Your main goal is for the customers to think about your brand when looking for something you have.TODAY’S GUESTFlybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.Connect and learn more about Flybar Inc. here:Website: https://www.flybar.comLinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!