**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**   “Just lean in and do it,” says Keith Belling, Founder and CEO of RightRice, a brand that provides healthier and great-tasting rice. Keith was brought up in an entrepreneurial family. He was especially inspired by his hard-working father, whom he lost at the young age of 16. He originally planned to make a career in real estate law but decided to quit the law firm for business since he loved the entrepreneurial spirit of a coffee shop client he handled. In the late ‘90s, Keith started an Internet company in San Francisco. After that, he launched Popchips, which is a brand for healthy snacks. Then he finally launched RightRice in February 2019. RightRice brings shelf-stable grain of rice packed with the power of veggies. He talks about: * Gratefulness * How his father's death affected his entrepreneurial efforts * Overview of the brand * His background * The Better for you theme * Difficulties and success with Popchips * Launch of RightRice Join Ramon Vela and Keith Belling as they break down the inside story on The Story of a Brand. For more on RightRice, visit: https://rightrice.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today