**This episode is brought to you by ATTN Agency, Forum Brands, and Daasity** In the first part of this Feature, Bobbi and Michael Giudicelli, both co-founders and mother and son, straightway jump into describing their brand, Read the Ingredients. Read the ingredients is a brand for those that want to know what is in their food. It is especially centered around clean eating, gluten-free, plant-based, and low sugar products. Eating healthy has been a concern among people; thus, Read The Ingredients was born. This is the product a person can take on their busy schedules and feel good that they are staying healthy. In part 1, we discuss Bobbi and Michael's story, how they started together; The Harmful effects of gluten and sugar in the diet; Avoiding bars among people; The story of her personal problem with sweets; The alarming rate of being healthy; and much more. Join Ramon Vela, Bobbi, and Michael as they breakdown the inside story on The Story of a Brand. For more on Read The Ingredients, visit: https://rtifoods.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call. * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story