**This episode is brought to you by MuteSix and Repeat**   In part 1 of this Feature, we have Michael Harney, Co-founders of The Hemp Division, a sister company of Harney & Sons that brings fine tea and premium CBD to its customers. Michael got involved with the tea due to his father. He and his brother (Paul Harney) decided to start The Hemp Division in 2018. Today he shares his journey, including the difficulties faced and the triumphs enjoyed. We discussed the following: The support he received from his father; Overview of the brand; Their Father’s backstory and the start of the Tea business; Farming and challenges with CBD; How CBD is a competitive advantage; What varieties are available for new consumers; Some details about CBD; and so much more. Join Ramon Vela and Michael Harney as they break down the inside story on The Story of a Brand. For more on The Hemp Division, visit: https://thehempdivision.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/