*This episode is brought to you by MuteSix and Honeycomb Credit*   The thing that fueled our growth was partnerships - the ingredient behind the growth of FireCreeks Snacks. In the second half of this Feature, Dustin Riechmann, Partner at FireCreek Snacks, tells us about their money-back guarantee and confidence in their products. He addresses the common problems that entrepreneurs face. The first one is dealing with difficulty while dealing with a diverse audience. Another is educating customers about the difference between their snacks and the ones you might find at your typical gas station counter. Then he expresses the challenge they faced with their wholesale accounts due to the pandemic. Most of their sales are online, but they want to balance these two. In this episode, we discuss: Problems faced by entrepreneurs; How they overcome their issues; How pandemic affected the business; The balance between eCommerce and retail sale; Why partnership is beneficial; Podcasts are the most effective way of partnership; Where to find their brand; Kinds of flavors available at FireCreek Snacks; and so much more. Join Ramon Vela and Dustin Riechmann as they break down the inside story on The Story of a Brand. For more on FireCreek Snacks, visit: https://www.firecreeksnacks.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand