*This episode is brought to you by MuteSix and Honeycomb Credit*   "A better for you protein snack company" is what FireCreek Snacks stands for. In part 1 of this Feature, we sit down with Dustin Riechmann, partner at FireCreek Snacks, a food brand that makes healthy and tasty snacks. Dustin had done engineering and worked in digital marketing, content creation, partnerships, and promotions throughout his career. He came across FireCreek Jerky (later named FireCreek Snacks) while looking for something healthy to eat. With mutual connections, he met Ryan Hansen, who is the President of the brand. Dustin's background in marketing led him to FireCreek Snacks as Ryan needed help with marketing. According to him, taste, along with health aspects, connect people to a brand. In this episode, we talk about: Gratitude for his grandfather; Overview of the brand; Where was he before FireCreek Snacks; Why people connect with this brand; Why nutritional facts are important; How taste matters for a food brand; and so much more. Join Ramon Vela and Dustin Riechmann as they break down the inside story on The Story of a Brand. For more on FireCreek Snacks, visit: https://www.firecreeksnacks.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand