**This episode is brought to you by MuteSix and Repeat**   “Create a product that is respectful with the planet, with the animals, and also with human beings,” says María Cebrían Fernández, Founder and CEO of Terraseed, a brand of nutritional products specifically created for vegans. María used to feel a shortage of energy and nutrients in her body while going vegan. However, she found that supplements were confusing and a hassle, so she came up with the idea to create multivitamins containing all the nutrients needed for vegans. It took a year and a half to get to the right product and formula. Plus, for Maria and her team, getting the packaging right in terms of sustainability was just as important as the formula. We discuss: * Grateful to her kids * Overview of the brand * Her life before Terraseed * Why she started Terraseed * Her entrepreneurial journey * Thoughts on building and managing a mission-based company * Her participation in the Techstars program Join Ramon Vela and María Cebrían Fernández as they break down the inside story on The Story of a Brand. For more on Terraseed, visit: https://terraseed.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/