**This episode is brought to you by MuteSix and Repeat**   Fill it Forward exists to help inspire people to reuse. In the first half of this Feature, we have Matt Wittek, Founder and CEO of Fill it Forward, a renewable and environmental brand that created reusable products, technology, and initiatives to reuse. Matt’s environmental responsibility journey started in college when he tried to convince people to save plastic bags during his college days. He eventually focused his efforts on reuse and sustainability. He started Fill it Forward in 2012 as a product company. But Matt later realized that what was needed was a process and technology tied to a product. According to Matt, you have to innovate around “giving” and finding a business model that works. We discuss: * Gratitude toward his wife, family, and friends * Overview of the brand * Why the product is not everything * His life before Fill it Forward * Overcoming the early challenges * Leading up to Fill it Forward * Recommendations for mission-based founders * How to Innovate around giving Join Ramon Vela and Matt Wittek as they break down the inside story on The Story of a Brand. For more on Fill it Forward, visit: https://www.fillitforward.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/