**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   To be consistently great tasting - that's the number one goal of Uncle Matt's every single time. In the second part, Matt McLean, founder of Uncle Matt's Organic, tells that they learned the old-fashioned way through hard work. The brand became the largest fresh fruit shipper of citrus by convincing growers to transition to organic. But 2014 to 2016 were tough years for them because of citrus greening disease. The business collapsed, leading him to sell the company. Today, the brand is trying to find methods to cure the greening issue while maintaining its organic mission. Matt says that Uncle Matt's Organic is not just about orange juice. In part 2, Matt talks about: * Becoming a huge fresh fruit shipper in addition to juice provider. * What the citrus greening disease is and how it affected his company. * The decision to sell the company. * The myriad of products at Uncle Matt's Organic. * What the secret is to success. Join Ramon Vela and Matt McLean as they break down the inside story on The Story of a Brand. For more on Uncle Matt's Organic, visit: https://www.unclematts.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob