**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Killing the bad bacteria without harming any of the good, unrelated bacteria” that's Phyla's biotechnology. In part 1, Yug Varma, Founder and CEO of Phyla, a brand that is bringing unique, innovative, and powerful biotechnology to skincare. Yug is a scientist, a microbiologist, and a bacterial geneticist. He got his Ph.D. from Johns Hopkins University and also a postdoc in microbiome research from UCSF. After studying the microbiome for 11 years, he saw a lack of innovation for acne problems despite being common. So, he wanted to fill that white space by bringing his technology to market. Phyla started as a biotechnology company, heavily investing in basic R&D to develop an acne-solving product. According to him, current solutions kill bad as well as good bacteria. In the first half, he talked about: * Gratefulness * Overview of the brand * Why he started * His background * Approaching investors * Shift in science Join Ramon Vela and Yug Varma as they break down the inside story on The Story of a Brand. For more on Phyla, visit: https://phylabiotics.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/