**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   Few people understood the benefits of organic food, but that didn’t deter Matt McLean from pursuing his dream of creating a top-selling organic orange juice brand. Matt is the founder and Chief Uncle at Uncle Matt's Organic, America's No. 1, selling organic orange juice. Matt grew up in the citrus industry in Florida, where the business was passed on from generation to generation. Determined to make his mark outside of citrus, he went to college to study business, and after graduating, he started an import-export business. But when he saw an opportunity for organic juice in the United States, he couldn’t resist. So, Uncle Matt's Organic was founded in June 1999. For Matt, finding organic citrus juice in Florida to supply in bulk and manufacturing were the biggest challenges in the beginning. The brand has seen many ups and downs, from starting in the backyard to raising capital and getting sold. But the company was finally repurchased from bankruptcy. In part 1, Matt talks about: * Gratefulness for a business mentor who had the patience to guide him through the business’s early days. * Overview of the brand. * Early days of Uncle Matt's. * Challenges in the beginning. * When things went sour with citrus. Join Ramon Vela and Matt McLean as they break down the inside story on The Story of a Brand. For more on Uncle Matt's Organic, visit: https://www.unclematts.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out fenixcommerce.com. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to ecocart.io/sob