**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Building technology to make something easier for consumers” have been Madeline's strength and career. Today we have Madeline Fraser, CEO and Founder of Gemist, the first platform that allows consumers to design jewelry online beautifully and easily. Madeline graduated in Fine Arts from George Washington University. Her very first interior design company was ZOOM Interiors. Later she became obsessed with jewelry design which led her to Gemist. The jewelry industry is dominated mainly by family-owned businesses. She saw an opportunity after realizing only 10% of the jewelry industry is digital. She has always been creative with a desire to do what she loves. Fail fast, fix fast, and learn fast have been stepping stones to her success. Feedback is important, while ego and letting fear takeover are problems. She talked about: * Gratefulness * Overview of the brand * Building a digital business * Her background * First companies * Lessons learned Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand. For more on Gemist, visit: https://www.gemist.co/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/